Ballarat property stylist Olive Interior Styling rebranded with a bang! The brief was bright, and bold while remaining high quality, polished and true to the brand’s new personality at this point in its evolution.
Bringing to life Olive’s bright and bold vision we created a full rebrand suite consisting of logo and branding, graphic design, website, business cards, flyers, email marketing and social media graphics.
Rebrand: Logo and Branding
From a branding perspective, Olive wished to graphically represent their brand personality — fun, vibrant, bold and polished.
We created their ‘Olive’ logo with customised font, using their “O” to create an individual design element to be used as a brand pattern. Carrying the “O” pattern through the suite of digital and physical collateral — website, flyers, email marketing and business cards.
The business cards capitalised on the graphic design elements by utilising bold fonts and brand colours. The cards were printed in a velvet finish on heavy card stock for a luxurious feel consistent with the brand personality. And to make it really POP, a glossy spot UV finish was applied to the “O” pattern.
Website and UX Design
Carrying through brand elements, fonts and colours, high-quality imagery and video were used to communicate who Olive is, what they do and how they do it. Motion graphics help reinforce hierarchy — what information they need to see first and what actions they need to take to engage the business. A custom enquiry form was built to do some of the ‘heavy lifting’ by securing important client details for new leads. Integrated feeds ensure Olive’s up-to-date high-quality imagery posted regularly on Instagram and publishes on their website acting like an instant gallery of work.We also installed Olive’s feed of reviews and testimonials, custom styled to reflect their brand colours. Rebranding the website also meant amending Google business details so as not to lose vital data like indexing and reviews.
View the website here: www.oliveinteriorstyling.au